Many people are confused about how diamonds are priced. The best explanation is that asking for the price of a diamond is like asking for the price of a house. A real estate agent can’t quote you a price for a house without knowing its size, condition, location, etc. This process is the same one used when buying a diamond. A diamond’s beauty, rarity, and price depend on the interplay of all the 4Cs—cut, clarity, carat, and color.

The 4Cs are used throughout the world to classify the rarity of diamonds. Diamonds with the combination of the highest 4C ratings are more rare and, consequently, more expensive. No one C is more important than another in terms of beauty and it is important to note that each of the 4Cs will not diminish in value over time.

Once you have established those 4C characteristics that are most important to you, a jeweler can then begin to show you various options with quoted prices.

CARAT Refers to the weight of a diamond.

Carat is often confused with size even though it is actually a measure of weight. One carat is equivalent to 200 milligrams. One carat can also be divided into 100 “points.” A .75 carat diamond is the same as a 75-points or 3/4 carat diamond.

A 1-carat diamond costs exactly twice the price of a half-carat diamond, right? Wrong. Since larger diamonds are found less frequently in nature, which places them at the rarest level of the Diamond Quality Pyramid, a 1-carat diamond will cost more than twice a 1/2-carat diamond (assuming color, clarity and cut remain constant).

Cut and mounting can make a diamond appear larger (or smaller) than its actual weight.

CLARITY Refers to the presence of inclusions in a diamond.

Inclusions are natural identifying characteristics such as minerals or fractures, appearing while diamonds are formed in the earth. They may look like tiny crystals, clouds or feathers.

To view inclusions, jewelers use a magnifying loupe. This tool allows jewelers to see a diamond at 10x its actual size so that inclusions are easier to see. The position of inclusions can affect the value of a diamond. There are very few flawless diamonds found in nature, thus these diamonds are much more valuable.

Inclusions are ranked on a scale of perfection, known as clarity, which was established by the Gemological Institute of America (GIA). The clarity scale, ranging from F (Flawless) to Included (I), is based on the visibility of inclusions at a magnification of 10x.

Some inclusions can be hidden by a mounting, thus having little effect on the beauty of a diamond. An inclusion in the middle or top of a diamond could impact the dispersion of light, sometimes making the diamond less brilliant.

The greater a diamond's clarity, the more brilliant, valuable and rare it is—and the higher it is on the Diamond Quality Pyramid.

COLOR Refers to the degree to which a diamond is colorless.

Diamonds range in color from icy winter whites to warm summer whites. Diamonds are graded on a color scale established by the Gemological Institute of America (GIA) which ranges from D (colorless) to Z.

Warmer colored diamonds (K–Z) are particularly desirable when set in yellow gold. Icy winter whites (D–J) look stunning set in white gold or platinum.

Color differences are very subtle and it is very difficult to see the difference between, say, an E and an F. Therefore, colors are graded under controlled lighting conditions and are compared to a master set for accuracy.

Truly colorless stones, graded D, treasured for their rarity, are highest on the Diamond Quality Pyramid. Color, however, ultimately comes down to personal taste. Ask a jeweler to show you a variety of color grades next to one another to help you determine your color preference.

CUT Refers to the angles and proportions of a diamond.

Based on scientific formulas, a well-cut diamond will internally reflect light from one mirror-like facet to another and disperse and reflect it through the top of the stone. This results in a display of brilliance and fire, thereby placing well-cut diamonds higher on the Diamond Quality Pyramid than deep or shallow-cut diamonds. Diamonds that are cut too deep or too shallow lose or leak light through the side or bottom, resulting in less brilliance and ultimately, value.

Cut also refers to shape—round, square, pear, or heart for example. Since a round diamond is symmetrical and capable of reflecting nearly all the light that enters, it is the most brilliant of all diamond shapes and follows specific proportional guidelines. Ask a jeweler to find out more about these guidelines.

Non-round shapes, also known as “fancy shapes,” will have their own guidelines to be considered well-cut.

What to Spend Diamond Buyer's Guide

When you start to think about buying a diamond—and the love it will symbolize—you naturally want the best you can afford and a beautiful stone you will treasure forever.

Diamonds can be found in a range of price—and you're certain to find one within the Diamond Quality Pyramid that suits your taste and what you plan to spend. If you're about to buy a Diamond Engagement Ring, you may want to consider spending the commonly accepted guideline of two months’ salary. But it's up to you to settle on a diamond that will truly represent your deepest emotions and the promise for the future you will share.

Finding a Quality Jeweler The 5th C: Confidence

A good jeweler is the first step to a smart diamond purchase. To find a jeweler you can trust, ask your family and friends for recommendations. Your jeweler should be knowledgeable about diamonds and help you feel comfortable making this important purchase.

HISTORY

King's Jewellery world headquarted in Quamina Street, Georgetown, Guyana is a direct manufacturer and retailer of gold, silver, diamond and gemstone jewellery. Founded in 1970, in Alexander Village, Georgetown by Looknauth Persaud, KJW started with one goldsmith and two apprentices who made jewellery for a small number of customers and fulfilled special orders for other jewellers. The company has grown from its ability to produce intricate pieces of jewellery which others have deemed impossible to create.

Looknauth Persaud built his reputition by being honest and offering superior quality, styling and service. KJW participated in GUYEXPO 94 which was a national exhibition of locally manufactured products. The tremendous response was beyond expectations and prompted Looknauth to open his first showroom in June 1994 at Middle and Waterloo St. This store revolutionised the jewellery industry in Guyana with its high quality , consistency and wide selection. In 1996 a branch was opened in Pitt Street New Amsterdam. In Nov 1996 the new headquarters ,King's Plaza, were opened to the public. We now have international retail affiliates at Grand Bazaar Mall, Trinidad and Bay Street, Nassau ,Bahamas and New York.

4 Graduate Gemologists (GIA), 1 Graduate Diamond Grader (GIA), 1 Accredited Jewellery Professional (GIA) and 1 Graduate Jewllery Designer (GIA) make up part of our professional team at Kings Jewellery World.

We are the original makers of the cricket band which is worn by Cricketers iternationally.

Jewellery exceeds the requirements of the Guyana National Bureau of Standards for international quality.

GUYANA
1. KING'S PLAZA 141 QUAMINA STREET, GEORGETOWN
Tel # 592-226-0704 / 5922260682 Fax # 5922252524

2. 176 MIDDLE & WATERLOO STREETS, GEORGETOWN
Tel # 5922258570 / 5922258575

3. GRAND BAZAAR - TRINIDAD
URIAH BUTLER & CHURCHILL ROSEVELDT HIGHWAYS
Tel # 868-663-8237

4. BAY STREET ( 3 doors east of Rawson Square)
NASSAU , NEW PROVIDENCE, BAHAMAS
TEL # 242-326-7576 FAX 242-323-4289

5. 111-19 Liberty Avenue,
Richmond Hills, Queens
New York, NY 11419. USA
TEL 718-641-5464 FAX 718-641-5465
admin@kingsjewelleryworld.com

LIFETIME GUARANTEE Each piece of jewellery is covered by a limited lifetime warranty which allows for free repairs and cleaning.This warranty covers only faulty workmanship or materials & / or damage caused by fair wear and tear. It does not cover mishandling or deliberate damage of jewellery.